Are you ready?
There are so many people looking for business success strategies, looking for the 1 thing that will make their business dreams come true. The truth is there is no secret. Some people are spending large amounts of money on coaches and mentors who teach systems and processes as the way to start and grow any business. I’m not saying that systems aren’t important, they are, BUT what good are processes if you aren’t selling anything? Your go to for any business start up or existing should ALWAYS be SELL! Find ways to sell your products and services through as many different avenues as you can. Find what works and do it, then continue to do it over and over again.
I can hear most of you saying… ‘What about balance? What about burnout?’ Well, all I can say is if you aren’t prepared to bust a nut making your business a success then maybe you should look at the safety of a regular job. Business is not easy BUT it can be made easier by focusing your efforts on sales. Money makes it a heck of a lot easier to do the cool shit you want to do.
Only when this process is a completely autonomous revenue stream can you focus your attentions on to something else and start to build your systems around what actually feeds your business.
It’s very easy to be distracted by the shiny and sparkly things of business, like social media, fancy apps and accolades. Most entrepreneurs and business owners fall victim to shiny object syndrome, but the ones who are successful are the ones who can manage and control it and stay on track with their sales.
Let’s be real most people don’t like sales or selling and they end up selling purely out of desperation. This is not attractive for the clients or the business. When a sale finally is made, they then reward themselves by splurging on marketing or new equipment. Focus is taken away from the selling so the sales start to dwindle and the downward spiral begins. We all know it is harder to start something than it is to maintain. Sales should be maintained and nurtured as a top priority of the business. NO EXCUSES!
If you’re not selling, hire someone who can!
I don’t want to hear ‘I cant afford it’... you cant afford not to.
Sales is the single most important aspect of your business and should be treated as such. If you aren’t good at sales … GET GOOD! Hire a sales coach, download sales training audio to listen to in the car or at the gym.
The secret to success, is in fact not a secret, it’s simply just sales.