Video Marketing is not a new idea; however, video content should no longer be just one piece of your overall marketing plan. It should be a crucial part of your outreach and campaign efforts, especially your social strategy. 2019 has seen a worldwide surge in users viewing video content, from entertainment to educational, videos are becoming a part of our daily lives.
The good news is, gone are the days of requiring a big budget and team of the professionals to create content for you. Most smart phones can produce high quality videos (given the right circumstances).
1. Use a Quality Camera Any high-def camera will do—whether on your mobile or an inexpensive digital camera—as long as you keep it steady with a tripod or other stabilizer. Before filming with your smart phone, ensure your device has enough storage. Extra Tip - Enable your Do Not Disturb feature or Flight Mode to avoid distracting notifications while filming. 2. Audio Beautiful visuals are important but having high-quality audio will ensure your message is delivered. Investing in sound equipment is the best option however if that is not possible make sure you are filming in a controlled environment. Extra Tip - Listen to your video with headphones before posting and make sure there are no distracting noises in the background e.g traffic, air con humming. 3. LightingLighting is one of the most critical aspects of creating a video because it allows you to set the mood. Lighting will affect how you want your audience to feel and where you want your audience to look. Pinpointing lighting directly on specific objects or people helps persuade the viewers to direct their eyes to the intended spot, which ensures that important aspects of the video are not missed. Extra Tip - Front lighting creates fewer shadows and is less dramatic than side or back lighting.